The Client
Dick's Sporting Goods Foundation corporate responsibility initiative, the Sports Matter program, helps raise awareness for the billions of dollars of funding being cut from youth sports programs. These cuts have resulted in millions of students being unable to play sports. Since 2014, the foundation, along with Dick's Sporting Goods, has pledged over $50 million to give children the opportunity to play. Through these efforts, the Sports Matter Initiative has raised awareness of the importance of youth sports and has saved over 1,800 sports teams.
The Problem
In order for the foundation to gain influence and traction, DSG needed to raise general awareness for their Sports Matter Initiative to everyday customers.
The Solution
DSG tapped Sociallyin to create original pieces of kinetic content to help bring more attention to the Sports Matter Initiative. We designed a nationwide in-store Snapchat filter that allows their customers to show their support while they are shopping. The gifs we created brought to life the alarming statistics facing high school sports. By incorporating sports gear and graphics, the content remains both relevant and timely for DSG’s target audience.
The Client
Dick's Sporting Goods Foundation corporate responsibility initiative, the Sports Matter program, helps raise awareness for the billions of dollars of funding being cut from youth sports programs. These cuts have resulted in millions of students being unable to play sports. Since 2014, the foundation, along with Dick's Sporting Goods, has pledged over $50 million to give children the opportunity to play. Through these efforts, the Sports Matter Initiative has raised awareness of the importance of youth sports and has saved over 1,800 sports teams.
The Problem
In order for the foundation to gain influence and traction, DSG needed to raise general awareness for their Sports Matter Initiative to everyday customers.
The Solution
DSG tapped Sociallyin to create original pieces of kinetic content to help bring more attention to the Sports Matter Initiative. We designed a nationwide in-store Snapchat filter that allows their customers to show their support while they are shopping. The gifs we created brought to life the alarming statistics facing high school sports. By incorporating sports gear and graphics, the content remains both relevant and timely for DSG’s target audience.