The Client

The Alabama National Association for the Advancement of Colored People, NAACP, is an organization that ensures political, educational, social, and economic equality for all people; working to eliminate race-based discrimination.

The Problem

The NAACP wanted to empower and remind people that their vote and voice matters in one of the most intense special elections that the state of Alabama has ever seen.

The Solution

Our team produced videos that encouraged people to take advantage of their rights and vote to make a difference.